HONED INSIGHT
EMAIL MARKETING, LIFECYCLE, & AUTOMATION
Add another member to your marketing team without paying a yearly salary or having to worry about hiring a new employee. We bring unique and immediate value to your team or company on your terms.
WHO WE HELP
SMALL TO MEDIUM BUSINESSES
that need their email/automation marketing done for them or email marketing consultation.
MARKETING DEPARTMENTS
that do not want to hire a full-time employee or that want specialized help in a specific area of email/automation marketing.
YOUR MARKETING CHALLENGES
Marketing departments are stretched thin, lack expertise in email/automation marketing, or often have resource-intensive projects. Small to medium businesses want more leads, a more streamlined marketing process, and a savvy marketing partner to increase revenue.
RESPONSIVE MARKETING ATTENTION
We take on only a select group of clients so that we do not market for two clients who might compete with each other. You benefit through a much more targeted, personalized, and agile marketing experience.
WHY US?
Experience
For 9 years, we’ve helped generate over $100,000,000 and have nearly a decade’s experience creating and automating emails to increase engagement, lifetime value, and revenue.
Enterprise to Consumer
Whether you’re marketing to Fortune 500s, SMBs, or consumers, we have direct experience in all of these types of businesses in brick and mortar or eCommerce.
Email Marketing Software
We have direct experience with many email marketing software versions. From Pardot to Mailchimp, we get up and running to start generating ROI as quickly as possible.
Creativity
With backgrounds in linguistics, cultural history, mythological storytelling, and creative, we produce unique and compelling emails for you.
Industry
From SaaS to manufacturing, we have direct experience, marketing to dozens of industries. This allows us to resonate with your clients.
Content
Email marketing is often only as good as the content that you connect to it. Almost a decade in the content game informs our email marketing.
THE POWER OF EMAIL/AUTOMATION MARKETING
ROI (RETURN ON INVESTMENT)
Email marketing ROI is extremely high compared to other marketing channels. Businesses receive $36 for every $1 they invest in email marketing.
PERSONALIZATION
Personalization in marketing channels increases revenue by 40%. Email marketing uses personalization more than all other marketing channels.
RECEPTIVENESS
Over 90% of Americans are not only receptive to promotional emails; they actually want you to send them promotional emails.
AUTOMATION
Automation, when done right, can drive a 451% increase in qualified leads. Email marketing is a key component of any automation strategy.
CONTROL
Your email list gives you access to all of the people on your list, while social media platforms will often only give you access to less than 10% of your subscribers.
REACH
Out of all marketing channels, email has the farthest reach. Over 3.8 billion people have and use their email accounts. No other channel competes with email.
CHANGE YOUR MARKETING INPUT
OUTSIDE THE BOX
No matter how good our analytics or how much money we have for marketing, when we fail to ask insightful questions about our product and our messaging, both our product and messaging fail.
We bring nearly a decade of analytics, email, and digital marketing savvy, but we also bring a unique perspective, drawing from disciplines like linguistics, social and cultural history, and mythological story telling.
Be honest, how much generic marketing have you seen? When you approach a problem like everyone else, you get the same result as they do…forgettable marketing!
CHOOSE YOUR SERVICE(S)
Marketing Strategy
Your strategy helps you differentiate yourself from everyone else and uniquely connect with potential clients.
- Go to market strategy
- Value proposition refinement
- Messaging (logic, emotion, urgency)
- Persona development
List Building
List building allows you to bring in new business and control how you do your marketing.
- List building strategy
- Content and lead magnets
- List health
- Software and landing pages
Email Strategy
Your email strategy places your emails within the broader context of your business and revenue generation.
- Data analysis
- Email send cadence
- Email software
- Strategy sessions
Email Production
We help with all aspects of email production. From newsletters to individual drip emails.
- Email copywriting
- Email design
- Newsletters
- Email types
Email Campaigns
Email campaigns constitute many different emails that each accomplish a specific goal to increase revenue.
- Drip campaigns
- Segmentation
- A/B testing
- Advanced strategies
Automation
Automation works with abandoned carts, welcome drips, and post purchases, and it multiplies your time in general.
- Automated sequences
- Workflows
- Better sequences
- Integrations
EFFECTS OF OUR MARKETING
Content with email
“Really great work on this. You’ve put together a lot of good pieces, but in a lot of ways, I think this is the most impressive by its immediate usefulness and quality.”
Email marketing
“I usually delete or unsubscribe from emails like this, but I’m curious as the video caught my attention. Can we set a time for a Zoom conference so you can show me how this product can help my teams?”
Campaign success
“Thanks so much for setting up the W.S. drip. Both M. and C. have received several replies. C. in particular, has received over 50 responses and has 15+ projects to quote. Fingers crossed that they convert to orders.
Great work!”